Tech platforms will also need to do more to protect children from being exposed to grooming, bullying and pornography, the government said, to ensure the safety of children online.
“We are entering a new age of accountability for tech to protect children and vulnerable users, to restore trust in this industry, and to enshrine in law safeguards for free speech,” Britain’s Digital Secretary Oliver Dowden said.
Governments globally are wrestling over measures to better control illegal or dangerous content on social media, with the European Union set to unveil its own package on Tuesday.
Britain’s new rules, which will be introduced in legislation next year, could lead to sites which break the rules being blocked and senior managers held liable for content.
Popular platforms will be required to have clear policies for content that, while not illegal, could cause harm such as disseminating misinformation about COVID vaccines.
Dowden said the framework would give large digital businesses “robust rules” to follow.
Facebook and Google said in February they would work with the government on the regulations. Both companies said they took safety extremely seriously and they had already changed their policies and operations to better tackle the issue.
British media regulator Ofcom will be given the power to fine companies up to 18 million pounds ($24 million) or 10% of global turnover, whichever is higher, for breaking the rules.
It will also be able to block non-compliant services from being accessed in Britain. Online journalism and reader comments on news publishers’ websites will be exempt to safeguard freedom of expression.