WooCommerce is a simple, open-source eCommerce platform based on WordPress. It was launched in 2011 and has since become known for its practicality and affordability. It was designed with small and medium-sized businesses in mind.

Setting up an eCommerce business with WooCommerce will be a breeze if you’re already familiar with WordPress, as the platform is designed to work seamlessly with this popular blogging software. If you already have a WordPress hosting plan, you can use it to host your eCommerce store.

There are many reasons why you should use WooCommerce, and the following are among the top seven:

1. Free and open-source

The majority of eCommerce platforms available today are proprietary and charge a fee for using them. WooCommerce, on the other hand, is an exception because it is open-source and can be used for free.

The benefit of using an open-source platform like WooCommerce is that you can customize it to your needs without being constrained by developers. Furthermore, WooCommerce’s open-source nature gives you complete control over your online store.

2. Versatile and adaptable

Many eCommerce platforms are limited, meaning that they are optimized only for specific products, services, or niches. Some platforms, for example, are only used for selling physical goods, whereas others are only for online products. This means that not all business owners can select a platform appropriate for their industry. 

WooCommerce, on the other hand, offers a highly flexible and adaptable eCommerce solution that opens up a world of possibilities. You can use WooCommerce to sell physical items like computers, phones, and couches, promote affiliate products, and even earn money from webinars and digital books. This platform has it all, making it the most versatile eCommerce solution available.

3. Search engine friendly

Search engines are sophisticated and constantly updated in order to improve the accuracy of their results. 

Since WooCommerce is built on the same platform as WordPress, search engines can easily locate and categorize content on the platform. This means that WooCommerce is SEO-friendly and increases the likelihood of your products and services ranking high on search engine results pages. 

If you’ve worked with WordPress SEO before, optimizing your content and web pages on WooCommerce will be simple and easy. As a result, you can expect to rank highly on Google and other major search engines. This will lead to more traffic to your website, and consequently a higher generated income.

4. Easily customizable

WooCommerce provides a significant advantage by allowing users to easily customize their online stores. With a number of themes to choose from, including free and premium options, you can quickly transform the look and feel of your store without previous HTML or CSS knowledge. 

Unlike other eCommerce platforms, WooCommerce allows for easy customization even after the website is live. To fully realize WooCommerce’s potential, consider hiring a professional to fine-tune your store and ensure it stands out as a distinct and successful eCommerce platform.

5. Increased Security

Customers who shop online want to be confident in the security of the eCommerce store they are using. All eCommerce stores should prioritize enhanced security measures to meet this requirement. WooCommerce is a popular target for hackers, meaning it needs to invest in strong security measures. 

Fortunately, WooCommerce works with leading security providers to detect and mitigate potential threats, ensuring a secure online marketplace. The platform also regularly updates its security protocols and provides users with a security plugin to protect them from cyber-attacks and data theft.

6. Compatible 

WooCommerce excels in terms of flexibility because it can easily connect with third-party systems such as shipping services, CRM systems, and order management tools. In addition, the platform offers a comprehensive set of analytics that help you make informed business decisions, such as sales by date, customer shopping patterns, and order history. All this makes WooCommerce a very compatible platform with a variety of tools and programs. 

7. Large user base

Another advantage of WooCommerce is its large user base, which currently numbers over 4.5 million websites and is expected to grow in the future. Because of its tenure and strong user base, WooCommerce is a reliable choice, as platforms with fewer users frequently face difficulties. Furthermore, the available forums allow users to connect and share tips, making the platform more accessible and user-friendly.

Conclusion

Because of its versatility, enhanced security, active community, and user-friendly interface, WooCommerce stands out as the best eCommerce platform for small to medium-sized online businesses. To fully reap the benefits of WooCommerce, you can also consider hiring an industry professional who will help you with setting up and running your online store.